We need to ask ourselves what the advertising industry is really
about: economic freedom and the right to make a profit or something
else over and beyond that?
Does our good old Lies Industry have another agenda than just
Consider the ads at tramstop shelters: they are almost all pornographic.
Consider Australia's biggest department store operator Coles
Myer and their shops' window-dressing or should that be window
undressing. Going by the ads in the junk mail, you would think
Myers sold nothing but lingerie. Consider the big billboard ads
for Levi jeans featuring two young women in a public bathroom
passionately kissing each other and the real meaning of the accompanying
caption: Different Fits For You. See levis.com.au.
The not too subliminal message is hey, all you young girls out
there, try this, it's fun, it's sexy, its cool. Just as no one
size of jeans fits all, so there is no one lifestyle that fits
all. Thus any lifestyle is valid and everything is beautiful
in its own way.
TV supported by all the other forms of Media are first and foremost
teachers. The impressionable youth are searching for identity
in the absense of that meaning of life which their equally uneducated
parents and teachers are unable to impart. Why? Because Nemo
Dat Quod Non Habet: No one can give what he doesn't have. The
supreme teacher of today's young is the Media. What the media
tries to do is to degrade and corrupt.
It is in the capitalists' interests to replace the spirituality
of the people with lust and covetousness and greed. Life deprived
of spiritual meaning becomes a vacuum. The lack of meaning leads
to moral anarchy, the breakdown of personal self-control. That
in turn leads to uncontrolled appetites and desires. This leads
to materalism, sensualism and consumerism.
This is why the Lies Industry promotes homosexuality as a so-called
lifestyle and targets this group in their advertising. For of
all wageearners the single gay person has the fewest socio-moral
commitments and therefore relatively greater discretionary spending
power. Because the cult members have separated from traditional
underpinnings of behaviour which we call moral values, many of
these people suffer interiorly. To escape mental and spiritual
torment, a sense of emptiness and degradation, they need to resort
to distractions and diversions provided by the entertainment
industry. Hence the arts are predominantly gay. Their philosophy
is existentialist. Life is what you make it. Status seeking tries
to fill the void.
Apart from this subculture that is so highly promoted by the
mass media, there are many other social symptoms of contemporary
society's unrestrained sensuo-materialism. These include obsession
with sports, gambling, addiction to mind-altering drugs, the
constant need for experiences and entertainments, such as going
out to bars, restaurants, theatres and galleries, and of course
overseas travel. The message of the Lies Industry is that all
lifestyles are equally valid, but some are gayer, sexier and
more of a thrill than others. Holy routine, responsibility, stability,
care for others, commitment to the Other, and religion, which
they call 'God-bothering,' are sneering at and mocked.
The cult of the TV induces from a very young age that marked
and overt streak of rebelliousness and selfism that is the hallmark
of today's generation. The revolutionary as hero that has been
for some years now the incessant theme of the media is also creeping
into school textbooks. By the time the young person has entered
teenage years, this rebellion cult is all too often manifesting
in defiant or even diabolical daredevil risk-taking, rebelion
for the sake of existentialistic rebellion. For many, all this
supposed 'fun' ends up in terrible loneliness, sometimes the
gutter, even unto death.
But leading the young and impressible to their ruin makes money
for the capitalists. These dead souls so cynical call us 'spoilsports'
and 'wowsers.' They are wrong. This emag publishes a range of
including conservative views. But the editors themselves are
libertarian and freemarket. We do not propose banning the Levis
ad. We are even against outlawing drugs. To us liberty is precious,
freedom of the will the greatest gift that has been given to
man after life itself. Sure the 'existentialism'
of the will has produced all the evil in the world. But that
is no reason to suppress freedom. As our mission statement says,
everybody has a right to go to hell in his own way.