By James Kynge and Robert Thomson
in Beijing
Published: September 4 2001 China is set to allow News Corporation
and AOL Time Warner access to its
domestic television audiences in return for their agreeing to
distribute a Chinese government-sponsored channel in the US.
International broadcasters have fought for more than two decades
to gain access to the Chinese market. Approval would be a particular
triumph for Rupert Murdoch, chief executive of News Corp.
Xu Guangchun, the Chinese minister responsible for radio,
film and television, said that it was his intention to allow
both companies access to cable viewers in southern China. "We
should say that [broadcasting by News
Corp and AOL Time Warner] in a restricted area in Guangdong province
would be fine," Mr Xu said.
He said the only outstanding issue was whether News Corp and
AOL Time Warner would ensure that a China Central Television
channel would be widely available in the US.
It is understood negotiations are far advanced for a general
entertainment channel from News Corp's Star TV network to be
carried in Guangdong, China's most prosperous province, which
neighbours Hong Kong. Permission to broadcast in China will be
particularly sweet for Mr Murdoch, who has spent the past eight
years repairing a reputation damaged by his 1993 statement that
satellite TV represents "an unambiguous threat to totalitarian
regimes".
He dropped the BBC from the Star network in 1994 after a series
of unflattering documentaries on China's politics and social
problems invoked the government's wrath. Earlier this year, James
Murdoch, his younger son and head of operations for News Corp
in Asia, pleased the Chinese authorities with strong criticism
of the outlawed mystic movement, Falun Gong.
Foreign companies have been banned from directly broadcasting
into China, apart from in some tourist hotels and foreign residential
compounds. China's intention to allow News Corp and AOL Time
Warner access to the
domestic television market represents an unprecedented liberalisation
in one of its most closed industries.
AOL Time Warner said: "We've been in positive and constructive
discussions with the Chinese government to get increased access
for China Entertainment Television in China."
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